Who is behind chci-ppc.cz
chci-ppc.cz is run by Independency s.r.o., a Czech performance marketing agency. The articles are written by people who manage ad accounts every day.
Who we are
Independency s.r.o., Kersko 192, 289 12 Hradištko, Czech Republic, company no. 61460788. We manage PPC campaigns (Google Ads, Meta, Microsoft Ads, Sklik and comparison shopping engines), build tracking and help e-shops expand abroad, today in 14 markets. We evaluate results by real orders, not by ad platform numbers.
The project is led by Daniel Hauser, MSc., MBA: 20 years in marketing, 12 of them in PPC. He personally oversees every account the agency manages and is responsible for the content of this site.
Why chci-ppc.cz exists
We wanted one place where anyone can find clear, evidence-based answers about PPC and set up campaigns on their own. We use the same knowledge base internally when working for clients.
How we write
- Every number from research comes with its source and its limits: sample, market and who paid for the study.
- Estimates are labelled as estimates. The calculator defaults are our estimates for the market, not measured data.
- We do not make things up. When we are not sure, we say so.
- Articles are updated over time and each shows the date of its last revision.
Our relationship to the agency, openly
chci-ppc.cz is the educational site of the Independency agency. When an article links to our PPC management or our tool ClientDeck, that is our offer, not an independent recommendation. The advice in the articles holds whether or not you ever work with us.
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reviewed: 16 October 2026